The myth of if you build it they will come

Did you ever ask yourself,

Why is no one visiting my website? 

Where are all my new clients?

Why doesn't my website show on a Google search...even if I enter my own name? 

The truth is, the myth of "if you build it they will come" is long dead and buried.  Simply having an online presence does nothing for creating or increasing sales. If you want your website to produce results, you need to create an online sales strategy and have a competent firm managing your marketing effort.

In today’s technology rich culture, everyone has someone in the family who claims to be able to create a pretty website.  If you look on page 60 of any Google search result, you will see numerous examples of

dazzling websites that no one will ever see because they rank so low in search results or simply do not rank at all.

WAIT!  I PAID GOOD MONEY FOR MY WEBSITE!!

It's a fact that a good website can perform poorly if it was not designed to be Search Engine Optimized.  Even with all the fancy bells and whistles, a website that was not written to SEO form, structured correctly, marketed and linked properly, can be overlooked by search algorithms looking for specific best practices. 

WAIT AGAIN!  THESE GUYS FROM INDIA CALLED AND SAID THEY COULD PUT ME ON THE FRONT PAGE OF GOOGLE!!!

In the old days of SEO (Search Engine Optimization) you could fool the Google algorithm by creating dozens or hundreds of backlinks to any and every website.  Google has caught on the 'get rich quick' schemes and rapidly shuts down any bogus efforts to bypass best practices and what Google judges to carry weight that month.  Packing in key words does you no good if the content isn't relevant to the page and makes sense to Google.  It takes a dedicated team like Guardian Solutions SEO professionals who keeps up with Google trends and works in online marketing on a daily basis to work your site up in the Google rankings. 

SO I NEED A NEW WEBSITE?

You do not necessarily need a new website.  Although it might be a good idea to give an old site a facelift or create a more modern-functional site, we can work with the existing structure to keep your cost down and start your online marketing plan on a budget.  We understand the needs of small businesses and jumping in with a large investment may not be a good fit for right now.  We will consult with you and make business decisions that make sense for you and your situation.  If you want or need a new website, you have come to the right place.  Our web design specialist can create a modern functional site that is styled to you and your business.  This new website is created with cutting edge technologies with security built in from the ground up.  At Guardian Solutions, our motto is 'Technology Consulting, Security First', and we LIVE it.  You will not have to come in later and add on security.  Your new site will be as secure as it can be.  With daily updates and weekly backups, you are covered in any eventuality.  Your online reputation is safe with Guardian Solutions.

MORE THAN JUST A WEBSITE DESIGN COMPANY.

Guardian Solutions creates partnerships with our clients that last years beyond the initial consult.  We view this relationship as an important part of our contract.  You can rest assured that your money will be put to good use and you will never be upsold or consulted to purchase something that doesn’t make sense for your business.  As your business prospers and grows so too do we through word of mouth and referrals. At each stage of our contracts there are satisfaction surveys which ensure oversight and that you are happy with the direction and results your consultant is taking your business.  Welcome aboard.

To start your online marketing campaign today give us a call at 719.749.1112 or