A Denver gutter company needed more than visibility for its name. It needed potential customers to find its services while looking for help. Guardian Solutions combined local SEO, on-page improvements and ongoing content work to strengthen that connection between a search and a service inquiry.
The work: local visibility and clearer service information
The campaign included service-page improvements, Google Business Profile work, keyword-focused content and technical SEO. The aim was to make the company's services easier to discover and understand, with ongoing refinement rather than treating the website as a one-time launch.
The reported results
- 118% increase in inquiries after a full year of SEO.
- 429% organic traffic growth, reported using SEMrush data.
- 255 ranking keywords in the campaign record; the detailed SEO case study reports 33 keywords on page one.
- Approximately $1,500 per month in estimated organic traffic value.
What the numbers mean
Traffic value is a tool's estimate of the advertising value of organic visibility. It is not revenue, profit or a guaranteed advertising saving. Lead growth measures a different outcome from traffic growth: more inquiries, not automatically more closed jobs.
This was a combined campaign. The figures do not isolate one page change or one SEO tactic. SEO work began in August 2022, and the detailed case study reports the 118% inquiry increase after a full year. The supporting campaign record also reports traffic growth and total ranking keywords without specifying their measurement dates. These figures should not be treated as identical reporting snapshots or a promise of results within a particular number of months.
The practical lesson for a service business
A service page should help a homeowner recognize the service they need and understand how to contact the provider. Local visibility brings the business into consideration; clear service information supports the next step. Adding unrelated location facts would not perform either job.
For another service business, the starting point is to review three connections: whether the services people search for have useful pages, whether local business information is consistent, and whether a visitor can easily request help. Those are practical questions, not a promise that another business will reproduce this client's percentages.
Plan your next step
Explore local SEO services, see our Add All Electric case study, or discuss your website with Guardian Solutions.
Source: Guardian Solutions campaign case-study record supplied in June 2026. Client identity is withheld. Results describe a historical combined campaign; outcomes vary by business, market and starting point.