Add All Electric’s first-year website and SEO campaign connected service-focused content, local search improvements and ongoing optimization with a 307% increase in website inquiries, 604% growth in organic traffic and more than $100,000 in new business.
The business and the starting problem
Add All Electric provides residential, commercial and industrial electrical services across Dallas–Fort Worth, Texas. The company had invested in several professional-looking websites that were not producing meaningful phone calls, quote requests or new customers. Guardian Solutions focused the next website effort on how potential customers searched for electrical services and how those visitors could become inquiries.
What Guardian Solutions implemented
- Service-focused website content: optimize service pages around the searches potential customers were making.
- Local SEO: improve visibility for relevant electrical-service searches in the Dallas–Fort Worth market.
- Technical improvements: support search visibility alongside the website and content work.
- Conversion-focused design and ongoing SEO: connect useful service information with the path to contacting the business, then continue optimization.
First-year results
- 307% increase in website inquiries.
- 604% growth in organic traffic.
- 280 targeted keywords achieved first-page rankings, including competitive electrical-service searches.
- More than $100,000 in new business generated through the website during its first year.
These figures describe this client and campaign period. They show the outcome of combined website and ongoing SEO work, rather than an isolated tactic or a promise of the same results for another business.
What this means for a service business evaluating SEO
A professional appearance is only part of the job. A useful SEO plan connects the services you want to sell with the questions customers ask, pages that explain the work, local visibility and a clear way to request help. Evaluate a proposal by the improvements it will implement and the evidence you will use to judge progress.
Start with your priority services, actual service area and the types of inquiries you want. Our ongoing SEO services combine technical, content and search-visibility work around an agreed scope. For a single-location business comparing local-presence support, review our local SEO plan.
Discuss your next step with Guardian Solutions
Discuss monthly SEO for your business or call Guardian Solutions at 719.368.4887. If you need help identifying the starting issues, request a free website and SEO audit. You can also see how an engagement can be organized in our first 90 days of monthly SEO guide.
Source: the Add All Electric case study published on All The Buzz Marketing, which identifies Guardian Solutions as the project provider. This Guardian summary preserves the published client results and keeps the service discussion here.