Pay-per-click marketing services
For businesses that need immediate sales leads, pay-per-click marketing is a cost effective marketing solution. The world of advertising has transitioned to the internet with more than 97% of buyers searching online for the products and services they are looking to buy. Business owners can no longer rely on traditional marketing methods to maintain a successful business. Businesses need an online presence to reach customers. To increase lead generation and build online recognition, many turn to pay-per-click (PPC) advertising. This is an online advertising model that displays relevant ads for services based on the keywords for which people are searching. Advertisers only charge when the user clicks the ad, making it cost effective by only targeting relevant customers.
Setting up a PPC campaign on your own can be quite confusing. Due to the nature of the advertising model, it can be time consuming, and ineffective to attempt to do it on your own. However, with search ads increasing brand awareness by 80%, it is not an advertising option you can ignore. Today, paid ads account for 39% of total internet advertising revenue, which is why big brands rely on PPC to drive more customers to their website.
How does pay-per-click work?
The average return on investment pay per click advertisers saw in 2016.
PPC is one of the most cost-effective marketing avenues with businesses making an average of $3 for every $1.60 spent on AdWords alone. The platform provides business owners with greater control over their online marketing than that of organic methods, like search engine optimization. With PPC advertising you will compete for relevant keyword phrases, allowing you to control your budget—which is perfect for those who have limited marketing funds.
Using highly targeted keywords, your ads appear to the right people at the right time. The ads are displayed above, below or to the right of search engine results (depending upon the search engine) when a topic related to your keyword is searched. However, positioning your ad is easier said than done. Choosing the wrong keyword can cause your ad to rank low. Ultimately, you will want to rank within the top 3 paid advertising positions. By doing so, you could earn 46% of the clicks per page.
By reaching your intended target audience you will enjoy a favorable ROI through boosted website traffic, improved brand awareness and ultimately increased sales. In addition, you can use the PPC data to integrate into other marketing channels, which is perfect for nurturing SEO campaigns.
Using PPC marketing also allows you to test your ads to see which are producing and which are not. Through the use of A/B testing you can test two ads side by side to see which works better and tweak the underperforming ads to be more successful. Of course, this all takes time. But, by testing the waters with PPC, you will ultimately win with better click through rates and ultimately more conversions of leads to sales.
Let Guardian Solutions, LLC Help You
Guardian Solutions, LLC is a technology company that provides an array of online marketing services for effective business solutions. In addition to search engine optimization, we offer PPC services. Our team of highly skilled marketing experts understand the PPC model and what it takes to generate results.
Often, it’s believed the more you pay, the higher your ad will rank, but it’s not the case. This is one of the main reasons PPC ads fail. You must bid on terms that are known to trigger an ad response. Targeting the wrong keywords make the ad ineffective.
In some cases, if your website is new, it can take several months for the website to rank well to start drawing in high traffic. PPC can give your website traffic almost instantly. In fact, display advertising can increase website traffic by as much as 300%. By leveraging paid search and SEO together, you will improve the performance on both ends.
Concerned about paid ads detouring customers? Don’t worry, 46% of people cannot identify paid ads. With our creative approach, we analyze your online marketing plan to determine an effective strategy to integrate PPC into your marketing campaign. We use your business model to help you reach your goals by focusing on effective bids, budget, and media to attract leads.
Effective Solutions for Higher Leads
At Guardian Solutions, LLC, we have a firm grasp of online marketing. When an internet search is conducted to purchase a product, 65% of searches lead to paid ad clicks. We help you achieve your goals through a well-displayed and actionable ad.
With 41% of clicks going to the top 3 spots for paid ads, the CTR for the first position is nearly 8% with the average CTR only 2%. We allow you to embrace the power of a top-ranking ad to benefit your bottom-line as half of PPC visitors are likely to make a purchase when compared to organic visitors.
We use the latest innovations and PPC techniques to empower your brand to drive ROI from the ads. Your ad will target desktop and mobile users with the right keywords at precisely the right time. We minimize wasted ad space to help maximize your reach, bidding, drive leads volume, and conversion rates. It’s a cost-effective solution that requires minimal investment to generate lucrative results.
With our PPC services, you benefit from:
- Landing Pages
- Keyword Research
- Identifying Negative Keywords
- PPC Ad Copywriting
- Audits of your Accounts
- Competitive Research
- Review and Recommend Ads
- Location and Mobile Targeting
- And, more!
We take the time to analyze your current marketing model to target the ideal customers. No matter if you are location-based or an e-commerce business, PPC generates and shows results quickly through the lifecycle of the ad. After an ad has ran its course, the job is not complete. PPC is ongoing for the lifespan of your business. You need a collaborative partner with you to help grow your business. Guardian Solutions, LLC is the partner you need.
Enjoy a Partnered Approach with Guardian Solutions, LLC
Our team of marketing experts have the experience and know-how to help you produce a return on your investment. We help you achieve your goals through a prominently displayed ad.
Let Guardian Solutions, LLC put your business in front of your customers. Contact us today to harness the power of PPC advertising 719-749-1112.